This felt like it should be easy given Brex's whole thing is building for underserved financial segments, but I kind of fumbled the user research part.
Start by clarifying the goal and constraints, then segment college students and identify a high-pain, high-frequency problem. Develop a focused solution that leverages Brex's strengths in financial infrastructure, and outline a go-to-market strategy that drives adoption through campus partnerships and viral loops.
Pro tip: Anchor your solution in Brex's existing B2B2C motion—e.g., partnering with universities or student organizations—to create distribution advantages and align with Brex's core business.
Ask clarifying questions to understand the goal (e.g., increase brand awareness, drive revenue, acquire future customers) and constraints (e.g., regulatory, technical, budget).
Break down 'college students' into meaningful segments (e.g., freshmen vs. seniors, part-time workers, international students) and prioritize based on pain intensity and strategic fit.
Conduct user research or use existing data to pinpoint top financial pain points (e.g., budgeting, splitting bills, building credit) and craft a clear problem statement.
Brainstorm potential features or products that address the problem, then prioritize using criteria like impact, feasibility, and alignment with Brex's capabilities.
Outline a GTM plan including acquisition channels (e.g., campus ambassadors, partnerships), pricing, and key metrics (e.g., activation rate, retention) to measure success.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.