I went straight into listing features for existing Google products and had to course-correct mid-answer when I realized I wasn't actually scoping the user well.
Start by clarifying the goal and constraints, then segment elderly users based on needs and tech comfort. Choose a high-impact problem area and design a Google product that leverages existing strengths, focusing on simplicity, accessibility, and trust.
Pro tip: Show empathy by acknowledging the diversity among elderly users and avoid stereotyping; emphasize that accessibility benefits everyone, aligning with Google's mission.
Ask clarifying questions to understand the objective, target region, and any constraints. Define what success looks like for Google and elderly users.
Break down the elderly population into segments based on tech savviness, health conditions, and social needs. Identify the most underserved or impactful segment.
List key challenges elderly users face with technology, such as complex interfaces, small text, or privacy concerns. Map these to potential product opportunities.
Generate a few product concepts that address the chosen pain points. Evaluate each against Google's strengths (AI, search, ecosystem) and pick the most promising one.
Outline the core features of the MVP, focusing on simplicity and accessibility. Define success metrics like adoption, engagement, and user satisfaction.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.