This sounds open-ended but the follow-ups are where it gets real.
Start by showing you understand Whatnot's core value proposition as a live shopping platform, then identify a specific user pain point or opportunity that aligns with the company's goals. Propose a mobile-focused improvement, outline how you'd validate it with A/B testing and metrics, and discuss potential trade-offs.
Pro tip: Tie your improvement to a clear business metric (e.g., conversion rate, retention) and mention how you'd measure success, showing you think like a product-minded engineer. Also, acknowledge platform constraints (iOS/Android) and scalability.
Briefly demonstrate knowledge of Whatnot's live shopping experience and its key user segments (buyers, sellers). Identify a specific pain point or opportunity from a mobile user's perspective.
Suggest one concrete mobile feature or enhancement that addresses the pain point, explaining how it improves the user experience and aligns with Whatnot's goals.
Describe how you would test the improvement using A/B testing, including the hypothesis, success metrics (e.g., engagement, conversion), and how you'd segment users.
Mention technical considerations (e.g., platform-specific challenges, performance) and potential trade-offs (e.g., development effort vs. impact).
Conclude with the expected impact on key metrics and how you'd iterate based on results.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.