I went with healthcare because it felt defensible given the data angle, but in hindsight I think I leaned too hard on the 'Meta has data' argument without really stress-testing whether users would actually trust Facebook with health info.
Start by framing the decision around Meta's core strengths—social graph, AI/ML, and scale—and a clear evaluation framework. Then propose one or two verticals, justify them with market size, strategic fit, and user value, and briefly compare against alternatives before recommending a path.
Pro tip: Tie your recommendation to Meta's mission of bringing people closer together and its existing assets (e.g., Reels, Marketplace, WhatsApp) to show you understand the company's strategic lens, not just general market trends.
Briefly state Meta's current focus areas (e.g., AI, metaverse, monetization, commerce) and constraints (regulatory, competition) to ground your analysis.
List 3-4 criteria such as market size, strategic fit, competitive advantage, and feasibility (technical, regulatory, operational).
Brainstorm 3-4 potential verticals (e.g., healthcare, education, finance, local services) and quickly screen them against your criteria.
Pick one vertical and elaborate on why it wins: user problem, Meta's unique advantage, potential product concept, and risks.
Summarize your recommendation, acknowledge trade-offs, and suggest a validation approach (e.g., pilot, partnership) to show product thinking.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.