My first instinct was to just say 'bigger text, simpler UI' and I almost stopped there which would've been embarrassing.
Start by clarifying the goal: is it to increase engagement among existing elderly users or attract new ones? Then segment elderly users by tech-savviness and needs, and prioritize features that address their core pain points like usability, content relevance, and safety. Finally, propose a phased redesign that balances accessibility improvements with preserving TikTok's core value proposition.
Pro tip: Avoid stereotyping all elderly users as tech-illiterate; instead, focus on designing for varying levels of digital literacy and emphasize how the redesign can benefit all users through universal design principles.
Ask clarifying questions to understand the objective: Is the goal to increase adoption, engagement, or retention among elderly users? What are the success metrics? Are there any technical or business constraints?
Break down the elderly demographic into sub-segments based on tech-savviness, interests, and needs. Consider factors like familiarity with short-form video, physical limitations, and social motivations.
Map out current pain points for elderly users (e.g., small text, complex navigation, overwhelming content) and opportunities (e.g., community building, educational content, simplified creation tools).
Suggest specific design changes such as larger fonts, simplified UI, voice commands, content curation for older interests, and safety features. Prioritize features based on impact and feasibility.
Define metrics to evaluate the redesign's success (e.g., engagement time, retention, user satisfaction) and propose an iterative approach with user testing and feedback loops.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.