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Uber·Product Manager·Onsite - Product Sense / Strategy·Intermediate

Intermediate
Jul 2026

Summary

Uber PM interview with a product design question focused on accessibility. Pretty open-ended, which I wasn't fully prepared for.

Questions Asked (1)

Q1

How would you design a product to help blind people navigate and shop at a mall?

Product Sense & IdeationAdaptability & Ambiguity
Author's notes

I spent the first minute going too broad, like listing every possible pain point a blind person might have anywhere ever.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the scope and user needs, then propose a solution that leverages Uber's strengths in real-time logistics and mapping. Focus on a phased approach, from indoor navigation to shopping assistance, and define success metrics.

Pro tip: Emphasize the importance of user research with visually impaired individuals to avoid assumptions, and consider partnerships with malls for infrastructure like beacons. Also, tie the solution back to Uber's mission of making transportation and services accessible to everyone.

1. Clarify and Scope

Ask clarifying questions to understand the user, the mall environment, and the specific pain points in navigation and shopping. Define the goal, such as independence and efficiency.

2. User Research and Needs

Outline key user needs: real-time indoor navigation, product location, price checking, and checkout assistance. Consider varying levels of visual impairment and tech familiarity.

3. Solution Ideation

Propose a mobile app with audio and haptic feedback, leveraging indoor positioning systems (beacons, Wi-Fi), computer vision, and integration with mall databases. Include features like voice-guided navigation, product scanning, and virtual assistance.

4. Prioritization and MVP

Prioritize features based on impact and feasibility. Start with core navigation and essential shopping tasks, then expand to advanced features like personalized recommendations.

5. Success Metrics and Iteration

Define metrics like task completion time, user satisfaction, and independence level. Plan for iterative improvements based on user feedback and technological advancements.

Key Points to Mention

  • Leverage Uber's existing mapping and real-time logistics technology for indoor navigation.
  • Use of assistive technologies: audio cues, haptic feedback, voice commands, and screen reader compatibility.
  • Partnerships with malls and retailers to deploy beacons and provide accurate product inventory data.
  • Consider accessibility standards (e.g., WCAG) and legal requirements (e.g., ADA).
  • Potential integration with Uber's ride-hailing for seamless door-to-door service.
  • Business model: potential for mall subscriptions or premium features, and social impact.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.