I started by trying to define what a commuter actually needs versus a casual rider and that part felt okay.
Start by clarifying the commuter segment and their core pain points, then frame the solution around Lyft's existing strengths and strategic goals. Propose a focused set of features that address the most critical needs, and prioritize them based on impact and feasibility.
Pro tip: Anchor your answer in Lyft's mission and competitive landscape—show how your design leverages Lyft's differentiators (e.g., community, partnerships) rather than just copying competitors. Also, quantify the opportunity (e.g., daily commuters in target cities) to demonstrate business acumen.
Define who the commuters are (e.g., daily 9-5 workers, students) and identify their key challenges: cost, reliability, time predictability, and integration with other transit.
Establish what success looks like: increased ride frequency, retention, reduced cost per ride, or improved commute time. Align with Lyft's business objectives.
Generate ideas like subscription plans, scheduled rides, carpool matching, and transit integration. Prioritize using a framework like RICE or impact/effort.
Select the highest-impact features for an MVP, outline a phased rollout, and consider partnerships (e.g., with employers or transit agencies).
Identify potential risks (e.g., driver supply, cannibalization) and define how to measure success and iterate.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.