I started by trying to anchor on why Meta specifically would build this, which felt smart in the moment but ate up a lot of time before I even got to user segments.
Start by clarifying the goal and scope, then pick a specific user segment and use case to anchor your design. Follow a structured product design framework: define the problem, identify user needs, brainstorm solutions, prioritize features, and define success metrics. Emphasize how Meta's strengths (social graph, messaging, AI) can create a differentiated solution.
Pro tip: Show awareness of Meta's platform strategy by leveraging existing surfaces like Facebook Groups, Marketplace, and WhatsApp to solve the trust and discovery problems in local services.
Ask clarifying questions to understand the goal, constraints, and success criteria. Define the target user segment and the specific problem to solve.
Identify the pain points for both users seeking handymen and handymen seeking work. Consider trust, convenience, pricing, and availability.
Generate a range of ideas, from simple to innovative, leveraging Meta's assets. Consider features like social recommendations, AI matching, and integrated payments.
Use a framework like RICE to prioritize features. Define a minimum viable product that addresses the core need and can be tested quickly.
Outline key metrics to measure success, such as match rate, time to hire, user satisfaction, and retention. Consider both user and business metrics.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.