I went straight to brainstorming features and the interviewer just kind of waited.
Start by clarifying the goal and constraints, then segment teenagers into meaningful sub-groups and pick one to focus on. Identify a key unmet need for that segment, brainstorm solutions, prioritize one, and outline how you'd measure success and mitigate risks specific to teen users.
Pro tip: Show awareness of Meta's unique constraints and assets: teen safety, privacy regulations (e.g., COPPA, GDPR-K), and existing platforms like Instagram and Messenger. Propose a solution that leverages Meta's strengths while addressing these sensitivities.
Ask clarifying questions to understand the goal (e.g., engagement, monetization, safety), constraints, and what 'design a product' means (new product vs. feature). Confirm the target is global or specific market.
Segment teenagers by age (13-15, 16-19), interests, or behaviors. Choose a primary segment based on opportunity size, alignment with Meta's mission, and your ability to address their needs.
For the chosen segment, list their key needs (e.g., social connection, self-expression, entertainment, learning) and pain points with existing solutions (e.g., privacy concerns, cyberbullying, FOMO).
Generate 3-5 product ideas that address the top needs. Prioritize using a framework like RICE or impact/effort, considering Meta's strengths (social graph, AR/VR) and constraints (safety, regulation).
Outline the MVP features, user flow, and how you'd measure success (e.g., DAU, retention, safety metrics). Discuss potential risks and mitigation, especially around teen safety and privacy.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.