This one tripped me up a bit because it's internal-facing, not a consumer product.
Start by clarifying the scope: focus on business travel for Facebook employees, as it's a frequent and high-impact pain point. Then, structure your answer by identifying key user segments (e.g., frequent flyers, occasional travelers), mapping their journey, prioritizing pain points based on impact and feasibility, and proposing a phased roadmap with metrics.
Pro tip: Tie your improvements to Meta's core strengths—social connectivity, AI, and AR/VR—to show how you'd leverage internal assets. Also, emphasize measuring success through employee productivity and satisfaction, not just cost savings.
Ask clarifying questions to define the user (e.g., all employees or specific teams), the type of travel (business, commuting, relocation), and the primary goal (e.g., reduce friction, increase satisfaction, save costs).
Identify key traveler segments (e.g., frequent flyers, occasional travelers, executives) and map their end-to-end travel journey from planning to reimbursement, noting pain points at each stage.
Use a prioritization framework (e.g., impact vs. effort, RICE) to select the most critical pain points to address, considering factors like frequency, severity, and alignment with company goals.
Brainstorm potential solutions for the prioritized pain points, then prioritize features based on impact, feasibility, and alignment with Meta's capabilities (e.g., AI, social graph).
Outline a phased roadmap (MVP to long-term) with clear success metrics (e.g., time saved, satisfaction scores, adoption rates) and potential risks.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.