I picked a messaging app thinking it'd be easier to brainstorm around, but the 100x framing kind of broke my usual approach.
Choose a well-known app with clear engagement metrics, then define what '100x' means in terms of a specific metric (e.g., DAU, session length). Structure your answer by first diagnosing current engagement drivers and friction points, then proposing a mix of product changes, growth loops, and measurement strategies to achieve the 100x goal.
Pro tip: Acknowledge that 100x is an ambitious, likely unrealistic target, and instead focus on the multiplicative levers (e.g., viral loops, network effects) that could theoretically drive exponential growth. Show you understand the difference between linear and exponential growth.
Pick a familiar app (e.g., Google Maps, Instagram) and specify the key engagement metric you aim to increase (e.g., daily active users, sessions per user, time spent).
Analyze the current user journey, identify core value propositions, and pinpoint friction points or unmet needs that limit engagement.
Brainstorm high-impact changes across product features, user experience, incentives, and virality that could drive exponential increases.
Evaluate ideas based on impact, feasibility, and alignment with company goals; select a few key initiatives to focus on.
Outline how you would measure success, run experiments, and iterate to validate and scale the most promising solutions.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.