I jumped straight into features and immediately regretted it.
Start by clarifying the goal: are we designing for first-time visitors, annual passholders, or both? Then structure your answer around a clear user segmentation, identify key pain points for each segment, and propose a prioritized set of features that address those pain points while aligning with Disney's business goals.
Pro tip: Show awareness of the physical-digital integration: Disney already has MagicBand and Genie+; your app should complement, not duplicate, those experiences. Also, consider the unique constraints of a theme park environment (spotty connectivity, phone battery life, large crowds).
Ask clarifying questions to understand the target users (e.g., families, solo travelers, passholders) and the primary objective (e.g., increase guest satisfaction, drive revenue, reduce wait times).
Break down users into meaningful segments and map their key pain points throughout the park journey (pre-visit, arrival, in-park, post-visit).
Generate a broad set of feature ideas that address the pain points, considering both digital and physical touchpoints (e.g., wait times, navigation, dining reservations, photo pass).
Use a prioritization framework (e.g., RICE, impact/effort) to select the most impactful features for the MVP, balancing user value and business goals.
Outline how you would measure success (e.g., engagement, wait time reduction, revenue per user) and propose a phased rollout plan.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.