I started with supply-demand balance, like driver availability vs order volume, then moved into customer-side stuff: first order conversion, repeat rate within the first two weeks.
Start by framing the answer around the North Star metric for Swiggy's launch—likely order volume or GMV—then break it down into acquisition, activation, retention, and referral metrics. Emphasize that you'd track these metrics over time and compare against benchmarks or other cities to determine if the launch is working.
Pro tip: Don't just list metrics; show how you'd prioritize them by tying each to a specific business question (e.g., 'Are users coming back?' for retention) and mention that you'd set up a dashboard with weekly reviews to monitor trends and take action.
Clarify what 'working' means for Swiggy's launch in a new city—e.g., achieving product-market fit, reaching a certain order volume, or hitting profitability targets. This will guide metric selection.
Choose a single metric that best captures the core value delivered to customers and the business, such as daily orders or GMV, and explain why it's the ultimate indicator of launch success.
Map the North Star into a funnel: acquisition (app downloads, sign-ups), activation (first order), retention (repeat orders, cohort retention), and referral (NPS, invites). Also include supply-side metrics like restaurant onboarding and delivery partner availability.
Establish targets for each metric based on historical data from other cities, industry benchmarks, or internal goals. This helps determine if the launch is on track.
Describe how you'd track these metrics over time (e.g., daily/weekly dashboards) and use them to diagnose issues and iterate on the launch strategy.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.