I went straight to talking about content relevance and algorithmic ranking, which felt safe but probably too obvious.
Start by clarifying the goal of improving the Timeline—whether it's increasing engagement, improving user well-being, or driving revenue—and then segment users to identify key pain points. Prioritize improvements using a framework like RICE, and propose a specific feature or change with clear success metrics.
Pro tip: Acknowledge the tension between engagement and well-being, and propose solutions that balance both, as Meta increasingly values responsible product design. Also, consider the broader ecosystem impact, such as how changes affect other surfaces like Groups or Reels.
Ask clarifying questions to understand the objective (e.g., increase engagement, improve user satisfaction) and constraints (e.g., technical, privacy). Define what 'improve' means in this context.
Choose a key user segment (e.g., casual users, creators) and identify their main frustrations with the Timeline, such as information overload, lack of control, or irrelevant content.
Generate potential improvements (e.g., algorithmic changes, UI tweaks, new features) and prioritize them using a framework like RICE or impact/effort matrix, considering company goals.
Specify how you would measure success (e.g., engagement, retention, well-being metrics) and discuss potential trade-offs, such as short-term engagement vs. long-term user trust.
Summarize your recommended improvement, outlining the feature, target users, expected impact, and how you would test and iterate (e.g., A/B test).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.