I went straight to the content discovery angle because that felt obvious, but halfway through I realized I hadn't actually defined what 'improve' meant or for whom.
Start by clarifying TED's mission and target audience, then identify a specific user pain point or business opportunity. Propose a prioritized solution with clear success metrics, and explain how it aligns with Disney's strategic goals.
Pro tip: Show you understand TED's dual role as a content platform and a community; improvements should enhance both without alienating the core audience. Also, tie your ideas to Disney's potential synergies, like leveraging existing IP or distribution channels.
Restate TED's mission to spread ideas and its key goals: audience growth, engagement, and revenue. Confirm with the interviewer if needed.
Segment users (e.g., viewers, speakers, organizers) and pinpoint a high-impact pain point, such as discovery or community interaction.
Suggest a specific improvement, like AI-powered personalized recommendations or interactive discussion features, and explain how it addresses the pain point.
Use a framework (e.g., RICE) to prioritize the solution, considering impact, effort, and alignment with TED's brand and Disney's strategy.
Outline measurable outcomes (e.g., engagement rate, retention, NPS) and how you would track and iterate.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.