I started by picking a user segment instead of just riffing on ski gear, which felt like the right move.
Start by clarifying the goal and scope: are we designing for Meta (e.g., a social or AR product for skiers) or for a ski company? Then pick a specific user segment and pain point, and ideate a product that leverages Meta's strengths (social graph, AR/VR, AI). Structure your answer around user needs, product vision, key features, and success metrics.
Pro tip: Anchor your product in a clear user problem and show how it creates a flywheel for Meta's ecosystem (e.g., more engagement, data, or ad revenue). Avoid generic features; instead, focus on one or two killer features that solve a real pain point and can be validated quickly.
Ask clarifying questions to understand the context: Is this for Meta or a ski resort? What's the goal (engagement, revenue, brand)? Who is the target user (beginners, experts, resort operators)?
Choose a specific segment (e.g., intermediate skiers) and list their top pain points: finding good runs, safety, social coordination, skill improvement, etc. Prioritize one high-impact pain point.
Brainstorm 2-3 product ideas that leverage Meta's assets (social graph, AR, AI, messaging) to solve the pain point. Pick the most promising and describe its core value proposition.
Outline the MVP: key features, user flow, and how it integrates with Meta's platforms (e.g., Instagram, Facebook, Quest). Explain how it creates a moat or network effect.
Define success metrics (e.g., DAU, retention, shares) and a phased roadmap: MVP, v1, v2. Discuss potential risks and how to mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.