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Stripe·Product Manager·Onsite - System Design / Architecture·Senior

Senior
Apr 2026

Summary

Stripe PM interview, one question about designing the SMS API for Twilio. Pretty open-ended and I wasn't totally sure if they wanted a product take or a technical architecture take, so I kind of did both and hoped for the best.

Questions Asked (1)

Q1

Design the SMS API for Twilio. Walk through how you'd structure the API, what endpoints you'd expose, and what decisions you'd need to make.

API & IntegrationsSystem DesignTechnical Trade-offs
Author's notes

I started with the developer use case, like what does someone actually need to send a text programmatically, and worked outward from there.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the core user needs and constraints for an SMS API, then outline the primary resources (messages, phone numbers, accounts) and their relationships. Walk through the key endpoints (send, retrieve, list, update) and the critical decisions around authentication, rate limiting, delivery status, and error handling. Emphasize trade-offs and how you'd prioritize features for an MVP versus future iterations.

Pro tip: Anchor your design in real-world developer experience: show how you'd make the API intuitive, consistent, and well-documented, and discuss how you'd handle edge cases like message delivery failures and compliance (e.g., opt-outs, international regulations).

1. Clarify Requirements and Scope

Ask questions to understand the target users (developers, businesses), core use cases (transactional vs. marketing SMS), and constraints (scale, compliance, latency). Define what 'SMS API' means for Twilio: sending, receiving, managing numbers, etc.

2. Identify Core Resources and Data Model

List the primary entities: Message, PhoneNumber, Account, and possibly Subaccount, Media (for MMS). Define their attributes and relationships (e.g., a Message belongs to an Account and is sent from a PhoneNumber).

3. Design Endpoints and Operations

Map CRUD operations to RESTful endpoints: POST /Messages to send, GET /Messages/{sid} to retrieve, GET /Messages to list with filters, and possibly DELETE for redaction. Include endpoints for managing phone numbers and accounts.

4. Make Key Technical Decisions

Decide on authentication (API keys, OAuth), rate limiting, idempotency, pagination, error formats, webhooks for delivery status, and versioning. Discuss trade-offs (e.g., synchronous vs. asynchronous sending, long-polling vs. webhooks).

5. Prioritize and Iterate

Propose an MVP with essential endpoints and features, then outline future enhancements like bulk sending, scheduling, and analytics. Explain how you'd measure success and gather developer feedback.

Key Points to Mention

  • RESTful design with clear resource naming and HTTP verbs
  • Authentication and security (API keys, OAuth, HTTPS)
  • Idempotency keys to prevent duplicate sends
  • Webhooks for asynchronous delivery status updates
  • Rate limiting and error handling with meaningful error codes
  • Compliance considerations (opt-outs, international regulations, PII)

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.