I spent too long on the ideation part and then scrambled when they pushed me on prioritization.
Start by clarifying the goal and user segment for the email experience, then identify key pain points and generate a few diverse ideas. Prioritize using a framework like RICE or impact/effort, and tie your recommendation back to Meta's mission and metrics.
Pro tip: Show that you understand Meta's ecosystem by considering how email integrates with other Meta products (e.g., Messenger, WhatsApp) and how improvements could drive engagement across the family of apps.
Ask clarifying questions to understand which email experience (e.g., consumer email, email notifications from Meta) and what the primary goal is (e.g., increase engagement, reduce spam).
Segment users and map out their key frustrations with the current email experience, such as overload, lack of prioritization, or poor mobile experience.
Generate a few diverse ideas that address the pain points, such as AI-powered smart filtering, unified inbox across Meta apps, or interactive email actions.
Evaluate ideas using a prioritization framework like RICE (Reach, Impact, Confidence, Effort) or impact/effort matrix, and consider alignment with Meta's strategic priorities.
Select the top idea(s), define success metrics (e.g., DAU, engagement, satisfaction), and outline a phased rollout plan with A/B testing.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.