I went with Notion because it felt safe and relevant to Coda's space, but in hindsight that was probably a weird move since they're a direct competitor.
Pick a company you genuinely admire for product marketing, ideally one relevant to Coda's space (e.g., Notion, Figma, Slack). Explain your choice with specific, concrete examples of their marketing strategies, then offer a thoughtful, constructive critique and one actionable improvement.
Pro tip: Tie your critique back to Coda's own product and market positioning—show you understand their challenges and opportunities, and that your suggestion could apply to them too.
Select a company whose product marketing you can speak about authentically and that is relevant to Coda's industry or competitive landscape. Avoid generic choices like Apple unless you can make a strong, specific case.
Highlight 2-3 specific product marketing tactics or campaigns that impressed you, such as positioning, messaging, community building, or go-to-market execution. Use concrete examples to show depth.
Critically analyze one area where they could improve, such as targeting a new segment, refining messaging, or addressing a gap in their funnel. Be respectful and constructive.
Suggest a specific, actionable change they could make, and explain the potential impact. This demonstrates product sense and strategic thinking.
Briefly relate your analysis back to Coda—how Coda could learn from this company or how your suggestion might apply to Coda's own product marketing.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.