My first instinct was to jump straight into features, which was a mistake.
Start by clarifying the goal and target segment of senior citizens, then segment them by tech-savviness and needs. Prioritize accessibility and simplicity, and propose a phased MVP with core features, metrics, and iteration based on user feedback.
Pro tip: Emphasize that designing for seniors often benefits all users—this is the curb-cut effect. Also, mention the importance of involving seniors in user research and testing to avoid assumptions.
Ask clarifying questions about the goal (e.g., entertainment, education) and segment seniors by age, tech comfort, and viewing habits. This ensures the solution is tailored and avoids overgeneralization.
Research common challenges seniors face with streaming apps, such as small text, complex navigation, hearing/vision impairments, and lack of familiarity with gestures. Also consider their desire for social connection and curated content.
Propose features like large fonts, high-contrast UI, voice search, simplified remote control, and personalized recommendations. Emphasize accessibility standards (WCAG) and a minimalist design.
Prioritize features based on impact and effort, and define an MVP that addresses the most critical needs. Suggest a phased rollout with metrics like engagement, retention, and task success rate.
Outline a plan for usability testing with seniors, gathering feedback, and iterating. Mention the importance of measuring success and adapting based on data.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.