I went straight to user segmentation and started listing out donor types, which in hindsight was probably too narrow too fast.
Start by clarifying the goal and scope of the fundraising product, then choose a specific user segment and use case to focus your design. Structure your answer around user needs, product solution, and success metrics, ensuring alignment with Meta's mission and strengths.
Pro tip: Anchor your design in Meta's existing ecosystem (e.g., Facebook Groups, Instagram, WhatsApp) to show strategic thinking and leverage of platform assets. Also, consider the two-sided nature of fundraising: both fundraisers and donors need value.
Ask clarifying questions to understand the goal, constraints, and context. Define the problem space and narrow down to a specific user segment and fundraising type (e.g., personal causes, nonprofits, creators).
Articulate the pain points and motivations of both fundraisers and donors. Consider trust, ease of use, discoverability, and social sharing.
Outline a product concept that addresses the needs, leveraging Meta's platforms. Describe key features, user flows, and how it integrates with existing products.
Specify metrics to measure success, such as number of fundraisers created, donation volume, donor retention, and social engagement.
Outline a launch plan, including target audience, channels (e.g., Facebook Groups, Instagram Stories), and partnerships. Consider viral loops and network effects.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.