Start by acknowledging that this is a prioritization exercise, not a criticism of any product. Frame your answer around a clear framework (e.g., strategic fit, user impact, resource efficiency) and then apply it to 1-2 specific Google products, justifying why they might be candidates for shutdown or exit. Emphasize that any decision would require deep data analysis and cross-functional input.
Pro tip: Avoid naming products that are core to Google's mission or revenue (e.g., Search, Ads, Android, YouTube). Instead, focus on products that are peripheral, have overlapping functionality, or face strong competition. Show empathy for users and teams by suggesting a thoughtful transition plan.
State that the goal is to optimize Google's portfolio for long-term growth and impact, not to arbitrarily cut products. This sets a constructive tone.
List criteria such as strategic alignment, user adoption, revenue potential, competitive landscape, and resource requirements. This shows structured thinking.
Choose one or two products that score low on your criteria. Be specific but avoid controversial choices. Explain why they might be considered for shutdown or exit.
Outline how you would wind down or divest the product while minimizing user impact, supporting affected teams, and learning from the process.
Conclude by emphasizing that such decisions are difficult and require data-driven analysis, and that the ultimate goal is to focus resources on higher-impact areas.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.