Weird question to get at Intuit of all places.
Start by clarifying the goal—are we trying to grow subscribers, increase engagement, or improve retention? Then segment the market and Netflix's strengths, identify Hulu's unique advantages (e.g., next-day TV, live sports, bundling with Disney+), and propose a differentiated strategy with specific product, pricing, and GTM moves.
Pro tip: Don't just list features—tie every recommendation to a measurable business outcome (e.g., churn reduction, ARPU lift) and acknowledge trade-offs, showing you think like an owner, not just a competitor.
Ask whether the goal is subscriber growth, engagement, or profitability, and note any constraints (budget, content rights, brand positioning). This ensures your answer is focused and realistic.
Briefly assess Netflix's strengths (global scale, originals, recommendation engine) and weaknesses (price sensitivity, general entertainment focus). Identify Hulu's current position and target segments.
Highlight Hulu's unique assets: next-day TV, live sports/news, Disney bundle synergy, and ad-supported tier. Map these to underserved customer needs (e.g., cord-cutters who want current TV).
Outline 2-3 strategic pillars (e.g., bundle-led pricing, live TV integration, personalized UX) with specific product features, pricing tactics, and GTM campaigns. Prioritize based on impact and feasibility.
Specify how you'd measure success (e.g., subscriber growth, churn, ARPU) and acknowledge potential risks or trade-offs (e.g., content costs, brand dilution).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.