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Internet Brands·Product Manager·Onsite - Product Sense / Strategy·Intermediate

IntermediatePrefer not to say
Jun 2026

Summary

One question interview at Internet Brands, product sense style. Not much to go on but the question itself was pretty interesting to think through.

Questions Asked (1)

Q1

How would you improve Yelp?

Product Sense & IdeationProduct Strategy
Author's notes

Classic product improvement question.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal of the improvement (e.g., increase user engagement, revenue, or retention) and segment users to identify key pain points. Then prioritize one high-impact area, propose a concrete feature or enhancement, and outline how you would measure success. This shows structured product thinking and user-centricity.

Pro tip: Anchor your answer in a specific user persona and a metric that matters to the business, such as 'increase review submission rate among casual users by 15%'. This demonstrates you can connect user needs to business outcomes, which is exactly what product managers are hired to do.

1. Clarify Objective & Scope

Ask clarifying questions to understand what 'improve' means—growth, engagement, monetization, or user satisfaction—and which user segment to focus on. This ensures your answer is aligned with business priorities.

2. Identify User Pain Points

Choose a key user segment (e.g., reviewers, searchers, business owners) and map their journey to uncover friction points such as difficulty discovering relevant businesses or lack of trust in reviews.

3. Prioritize One High-Impact Opportunity

Select one pain point that is both important to users and valuable to the business, using a simple prioritization framework like impact vs. effort. Explain why you chose it over others.

4. Propose a Solution & Measure Success

Describe a specific feature or enhancement that addresses the pain point, and define success metrics (e.g., increased engagement, higher conversion). Include a quick MVP approach to test and iterate.

Key Points to Mention

  • User segmentation: distinguish between reviewers, searchers, and business owners, and tailor improvements to their needs.
  • Trust and authenticity: address fake reviews or bias to improve platform credibility.
  • Discovery and personalization: enhance search and recommendation algorithms to surface relevant local businesses.
  • Monetization opportunities: balance user experience with revenue streams like ads or premium business features.
  • Competitive landscape: consider how Yelp differs from Google Maps, TripAdvisor, and niche apps.
  • Metrics-driven approach: define clear KPIs such as review submission rate, DAU/MAU, or business claim rate.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.