← Microsoft Interview Insights
I jumped straight into features, which was a mistake.
Start by clarifying the goal and scope: is this a consumer app for a city, a campus, or a global service? Then structure your answer around user segments, core user journey, MVP features, and success metrics, while highlighting trade-offs and potential differentiators like integration with Microsoft services.
Pro tip: Anchor your design in a specific user scenario (e.g., commuters needing short trips) and quantify the value (e.g., reducing CO2 or time), showing you think like a PM who balances user needs with business viability.
Ask questions to understand the target market, scale, and constraints (e.g., city-wide vs. campus, budget, timeline). Define the problem statement and success criteria.
Segment potential users (commuters, tourists, students) and map their pain points and jobs-to-be-done. Prioritize a primary segment for the MVP.
Outline the end-to-end user journey: discover, unlock, ride, lock, pay. Highlight key features like map integration, QR unlock, and pricing models.
List must-have features for launch (e.g., real-time availability, payment) and future enhancements (e.g., subscription, corporate accounts). Consider technical feasibility and partnerships.
Define success metrics (e.g., daily rides, retention, utilization rate) and a plan for gathering feedback and iterating.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.