Kind of a weird one to get at TikTok of all places.
Start by clarifying the goal of Instagram's search feature and the user problems it solves, then define success metrics across user engagement, satisfaction, and business impact. Structure your answer by mapping metrics to the user journey (query, results, click-through, satisfaction) and prioritize a north-star metric with supporting guardrails.
Pro tip: Tie your metrics to Instagram's strategic priorities (e.g., increasing time spent, creator discovery, or shopping) and contrast with TikTok's search approach to show you understand the competitive landscape and can think like a TikTok PM.
Ask clarifying questions to understand what 'success' means for Instagram search (e.g., user engagement, monetization, or ecosystem health) and which user segments are most important.
Map the search experience from query entry to result consumption, identifying key moments where success can be measured (e.g., query success rate, click-through, time to result).
Select a single metric that best captures the core value of search, such as 'successful search sessions per user' or 'search-driven engagement rate'.
Identify metrics across engagement (DAU/MAU of search, queries per user), quality (zero-result rate, reformulation rate), and satisfaction (CSAT, task success rate).
Include metrics like search-driven revenue, ad clicks, or content discovery, and set guardrails to ensure improvements don't harm other areas (e.g., app performance, privacy).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.