I went straight to incentives and kind of stayed there too long.
Start by clarifying the goal and constraints, then segment drivers to identify why adoption is low. Propose targeted interventions across product, incentives, and operations, and define success metrics and a test plan.
Pro tip: Anchor your answer in DoorDash's marketplace dynamics—show how increasing red bag usage improves delivery quality and customer satisfaction, which ultimately benefits drivers through better ratings and tips.
Ask clarifying questions to understand the current adoption rate, target increase, and any constraints (e.g., budget, time). Confirm that the goal is to increase usage over a single weekend.
Break drivers into segments (e.g., new vs. experienced, full-time vs. part-time) and hypothesize why they aren't using the red bag. Barriers could include lack of awareness, inconvenience, or perceived lack of benefit.
Generate ideas across product (in-app reminders, gamification), incentives (bonuses, contests), and operations (bag distribution, education). Prioritize based on impact and feasibility for a weekend timeframe.
Specify success metrics (e.g., % of deliveries with red bag, driver satisfaction) and outline a quick A/B test or pilot to measure effectiveness. Consider how to track usage (e.g., photo verification, self-report).
Identify teams needed for execution (Product, Marketing, Operations, Support) and how to coordinate quickly. Discuss potential trade-offs and risks.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.