I picked a product I actually use a lot, which helped, but I rambled a bit trying to cover every possible metric instead of just picking a north star and defending it.
Choose a product you know well (ideally one relevant to Expedia's domain, like a travel booking platform) and structure your answer around a clear metric framework. Start by defining the product's goal and user journey, then map metrics to each stage, and finally prioritize a North Star metric with supporting guardrails.
Pro tip: Tie your metrics to business outcomes and explicitly discuss trade-offs between metrics (e.g., conversion vs. customer satisfaction) to show strategic thinking. Also, mention how you'd validate metrics with real data and iterate.
Briefly state the product's core purpose and outline the key stages users go through, from awareness to retention. This sets the context for metric selection.
Map metrics to each stage of the journey (e.g., acquisition, activation, engagement, retention, referral, revenue). Use the AARRR framework or similar to ensure coverage.
Select one metric that best captures the core value the product delivers to users and aligns with business goals. Explain why it's the best indicator of long-term success.
Identify metrics that ensure you're not sacrificing long-term health for short-term gains (e.g., customer satisfaction, churn rate, technical performance).
Explain how you would prioritize metrics based on impact and feasibility, and how you'd set targets using benchmarks or experiments.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.