The definitions part was fine, I've explained these enough times that it's almost muscle memory.
Start by clearly defining each term in the context of A/B testing, emphasizing their relationships. Then explain the multiple comparisons problem and why corrections like Bonferroni are necessary. Finally, walk through a concrete example with multiple metrics or variants, showing the impact of correction.
Pro tip: Mention that while Bonferroni controls the family-wise error rate, it can be conservative; in practice, techniques like Benjamini-Hochberg (FDR) or sequential testing are often used at scale, but Bonferroni is a good starting point for strict control.
Define p-value, statistical power, Type I error, and Type II error in the context of A/B testing, linking them to hypothesis testing.
Describe how testing multiple metrics or variants inflates the chance of false positives (Type I error) and why corrections are needed.
Explain the Bonferroni correction: divide the significance level (α) by the number of tests (m) to control the family-wise error rate.
Provide a numerical example with, say, 3 metrics and α=0.05, showing the adjusted threshold and the impact on false positive rate.
Mention that Bonferroni is conservative and may increase Type II errors; briefly note alternatives like FDR control or sequential testing.
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