I'd probably start by separating platform health from donor outcomes because lumping them together muddies everything.
Start by clarifying the scope of Facebook's fundraising product (e.g., personal fundraisers, nonprofit fundraisers, or both) and the time horizon for the goals. Then, structure your answer around a balanced set of goals that cover user growth, engagement, and monetization, while emphasizing trust and safety as a foundation.
Pro tip: Tie your goals to Meta's overarching mission and business model, and show how fundraising can drive both social impact and long-term user engagement. Also, consider mentioning a north star metric and how you'd measure success beyond just dollars raised.
Ask clarifying questions to understand which fundraising product (e.g., personal fundraisers, nonprofit fundraisers, or both) and the timeframe (e.g., 6 months, 1 year). This shows you can define the problem before jumping to solutions.
Outline the main objectives such as increasing the number of fundraisers created, boosting donor participation, improving completion rates, and ensuring trust and safety. These should align with Meta's mission and business goals.
For each objective, propose specific, measurable goals (e.g., increase monthly active fundraisers by X%, increase average donation amount by Y%). Use a mix of leading and lagging indicators.
Explain how you would prioritize these goals based on impact and feasibility, and how you would sequence them over time (e.g., short-term vs. long-term).
Specify the key metrics you would track (e.g., total funds raised, donor retention, fundraiser success rate) and any guardrail metrics (e.g., fraud rate, user reports) to ensure healthy growth.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.