I went straight to features, which was probably the wrong move.
Start by clarifying the goal: engagement could mean more interactions (views, clicks, calls, direction requests) or transactions. Then segment small businesses by type and need, identify pain points in the current experience, and prioritize solutions that create value for both users and businesses, considering Stripe's strengths in payments and financial infrastructure.
Pro tip: Anchor your answer in a clear metric (e.g., weekly active business interactions) and show how your redesign would move it, while acknowledging trade-offs like user trust and ad load. Mention Stripe's potential to integrate payments or financing as a differentiator.
Define what 'engagement' means (e.g., views, calls, direction requests, bookings, payments) and set a north-star metric. Consider both user and business perspectives.
Identify key small business categories (e.g., restaurants, retail, services) and user intents (e.g., discovery, comparison, purchase). Understand their unique needs and pain points.
Map current friction for users (e.g., lack of real-time info, difficulty transacting) and businesses (e.g., low visibility, poor conversion). Spot gaps where Google Maps can add value.
Generate ideas (e.g., enhanced business profiles, booking integration, personalized recommendations, loyalty programs) and prioritize using impact vs. effort, considering Stripe's capabilities.
Outline how to measure success (e.g., increase in business interactions, conversion rates) and propose a phased rollout with A/B testing.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.