I went straight to features and kind of skipped the 'why does this exist' part, which I regret.
Start by clarifying the goal and scope of the birthday app within Facebook's ecosystem, then segment users and prioritize needs. Structure your answer around a product framework: define the problem, propose solutions, and outline success metrics, while emphasizing Facebook's core values like connection and community.
Pro tip: Tie your design back to Facebook's mission of bringing people closer together and its business model (e.g., engagement and ad revenue). Show awareness of privacy considerations, especially around birthday data, to demonstrate maturity.
Ask clarifying questions to understand the app's purpose: Is it to increase engagement, improve user experience, or drive revenue? Define target users (e.g., all Facebook users, specific age groups) and constraints (e.g., privacy, platform integration).
Segment users (e.g., birthday person, friends, family) and outline their needs: remembering birthdays, expressing wishes, organizing events. Highlight current pain points like missed birthdays or impersonal wishes.
Propose features that address needs, such as smart reminders, personalized wish suggestions, group e-cards, and event planning tools. Prioritize using a framework like RICE (Reach, Impact, Confidence, Effort) or MoSCoW.
Establish key metrics to measure success: engagement (e.g., number of wishes sent, app usage), retention, and user satisfaction. Consider both short-term (e.g., birthday wishes sent) and long-term (e.g., increased overall engagement) metrics.
Discuss potential risks (e.g., privacy concerns, notification fatigue) and mitigation strategies. Suggest an iterative approach with A/B testing and user feedback to refine the product.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.