Spent the first minute just trying to nail down what 'engagement' even means for a real estate app because it's not like social media where you want daily active users obsessively refreshing.
Start by clarifying the goal of improving engagement (e.g., frequency, duration, retention) and the specific user segment. Then, map the user journey for a real estate app, identify pain points or opportunities, and prioritize solutions based on impact and feasibility. Finally, define success metrics and outline how you would measure and iterate.
Pro tip: Tie your answer back to DoorDash's core strengths in logistics, local commerce, and habit formation—for example, leveraging DoorDash's delivery network for home services or integrating real estate with local moving and setup needs. This shows you understand the company's ecosystem and can think cross-functionally.
Ask clarifying questions to understand what 'engagement' means here (e.g., daily active users, time spent, saved homes) and which user segment to focus on (e.g., first-time buyers, renters, investors).
Walk through the end-to-end experience of a typical user: browsing, searching, touring, making offers, and post-transaction. Identify moments of friction or drop-off.
Generate ideas to address pain points, such as personalized recommendations, alerts, virtual tours, or community features. Prioritize using a framework like RICE (Reach, Impact, Confidence, Effort).
Propose specific metrics (e.g., DAU/MAU, session length, saved searches, tour bookings) and outline how you would track them via A/B tests or cohort analysis.
Acknowledge potential downsides, such as privacy concerns, data accuracy, or over-notification, and how you would mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.