This is basically a full ML system design in one question.
Start by clarifying the product goals and success metrics, then walk through the ML pipeline from data sources to serving, addressing each component in a logical order. Emphasize trade-offs and how you would validate the system with A/B tests, while covering edge cases like cold-start, spam, and privacy.
Pro tip: Anchor your design around the user experience and business metrics—interviewers at Meta care about how ML drives engagement and revenue, so tie every technical choice back to a measurable impact.
Clarify the product goal (e.g., increase user engagement with nearby places) and define success metrics like CTR, conversion rate, and user retention. Also consider counter-metrics like spam reports or latency.
Identify data sources (user location, place database, user history, social graph). Generate candidates via multiple methods: geo-based retrieval, collaborative filtering, and trending places.
Engineer features for user, place, and context (distance, popularity, time of day, user preferences). Use a two-stage ranking: a lightweight model for filtering and a heavy model (e.g., DNN) for final ranking.
Address cold-start (new users/places) with heuristics or content-based methods, balance exploration vs exploitation (e.g., epsilon-greedy or Thompson sampling), filter spam using rules and ML, and ensure privacy (differential privacy, on-device processing) and latency (<100ms).
Design an A/B test with control and treatment groups, define primary and guardrail metrics, ensure sufficient power, and plan for long-term holdouts to measure sustained impact.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.