This type of question always trips me up because it sounds like a metrics question but it's really asking you to think about what the product is even trying to do first.
Start by clarifying the goal of Airbnb Experiences (e.g., to drive bookings, increase guest engagement, or differentiate from competitors). Then define success using a balanced set of metrics across the guest, host, and business dimensions, and tie them to the product's strategic objectives. Finally, prioritize the most critical metric and explain how you would measure and iterate on it.
Pro tip: Avoid fixating on a single metric like bookings; instead, show you understand trade-offs by discussing leading and lagging indicators and how they interact. Also, acknowledge that success definitions may evolve as the product matures.
Ask or state the primary objective of Airbnb Experiences (e.g., increase trip engagement, generate new revenue, or enhance host earnings). This ensures your success metrics align with the broader strategy.
Consider guests (memorable experiences, ease of booking), hosts (earnings, ease of listing), and Airbnb (revenue, retention). Success should balance value for all three.
Propose a mix of quantitative and qualitative metrics: e.g., booking conversion rate, repeat booking rate, average rating, host NPS, revenue per experience, and share of trips with an experience booked.
Select 1-2 north-star metrics (e.g., experiences booked per trip) and supporting metrics. Explain how you would set realistic targets based on benchmarks or experiments.
Describe how you would track metrics over time, run A/B tests, and use insights to refine the product. Emphasize a data-driven, iterative approach.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.