I went straight to features and kind of skipped the user segmentation piece, which I regretted mid-answer.
Start by clarifying the goal of improving NBA League Pass for basketball fans, then segment users and identify key pain points. Prioritize improvements based on impact and feasibility, and propose a roadmap that aligns with Disney's strengths in streaming and personalization.
Pro tip: Tie your recommendations to Disney's broader streaming strategy, such as leveraging ESPN integration, bundling, and personalization to increase engagement and reduce churn.
Confirm whether the goal is to increase subscriptions, engagement, or retention, and whether we're focusing on core fans or casual viewers.
Break down the fan base into segments (e.g., superfans, casual fans, international viewers) and map their key frustrations with the current product.
Brainstorm improvements across content, features, and experience, then prioritize using a framework like RICE or impact/effort.
Propose a phased roadmap with quick wins and long-term bets, and define metrics like engagement, retention, and NPS.
Highlight how improvements can leverage Disney's ecosystem (ESPN, Hulu, Disney+) for cross-promotion and bundling.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.