Felt easy at first and then I second-guessed everything midway through.
Start by framing your answer around Twitter's core value proposition—real-time public conversation—and evaluate likes and dislikes through that lens. Balance your critique by acknowledging trade-offs and tying each point to user segments or product goals. Conclude with a forward-looking idea that shows you're already thinking like a Twitter PM.
Pro tip: Avoid generic complaints like 'harassment' or 'toxicity' without offering a nuanced product perspective; instead, discuss how design choices (e.g., quote tweets, algorithmic timeline) create both value and friction, and suggest a potential experiment to address it.
Briefly state Twitter's core purpose—to serve the public conversation—and use it as the criteria for evaluating likes and dislikes.
Choose features that align with the mission, such as real-time information dissemination, the power of hashtags for movements, or the asymmetric follow model.
Pick issues that are product-related, not just user behavior, and explain how they stem from design or incentive structures (e.g., algorithmic timeline reducing serendipity, reply threads causing context collapse).
Tie each like/dislike to specific user groups (e.g., creators, casual users) or metrics (e.g., DAU, retention) to show product thinking.
Suggest a potential feature or experiment that addresses a dislike while reinforcing a like, demonstrating you can turn critique into action.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.