Weird being asked about a competitor's product in a Google interview.
Start by clarifying the goal of the News Feed and the user segment you're focusing on, then identify key user problems or opportunities through a structured framework. Prioritize one or two improvements based on impact and feasibility, and outline how you would measure success.
Pro tip: Show empathy for both users and the business by acknowledging trade-offs, such as engagement vs. well-being, and propose metrics that balance them. This demonstrates strategic thinking beyond just feature ideation.
Ask clarifying questions to understand the goal (e.g., increase engagement, improve user well-being) and define which user segment or platform you're focusing on.
Brainstorm key pain points or unmet needs for the target users, such as information overload, lack of control, or irrelevant content.
Propose potential improvements addressing the problems, then prioritize using a framework like RICE (Reach, Impact, Confidence, Effort) or impact vs. effort.
Outline how you would measure the success of your chosen improvement, including both quantitative (e.g., engagement, retention) and qualitative (e.g., user satisfaction) metrics.
Acknowledge potential negative consequences, such as reduced ad revenue or increased filter bubbles, and how you would mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.