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Amazon·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior
Jun 2026

Summary

Amazon PM interview with a growth strategy question about UberEats. Pretty light on context but the question itself is a classic product growth case.

Questions Asked (1)

Q1

You're the PM for UberEats. How would you go about growing its user base?

Product StrategyProduct Sense & IdeationGo-to-Market (GTM)
Author's notes

This is the kind of question where you can go a hundred directions and somehow still feel like you picked the wrong one.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal and scope of 'growing user base' for UberEats, then segment users and identify key levers for acquisition, activation, and retention. Prioritize initiatives based on impact and feasibility, and outline a measurement plan to track progress.

Pro tip: Demonstrate deep understanding of UberEats' two-sided marketplace by considering how growth initiatives affect restaurants and delivery partners, and propose metrics that balance user growth with unit economics.

1. Clarify Objective and Scope

Ask clarifying questions to define what 'growing user base' means (e.g., new users vs. active users, geographic focus, timeframe) and align on success metrics.

2. Segment Users and Identify Opportunities

Break down the user base into segments (e.g., new, existing, lapsed) and analyze their needs, pain points, and potential for growth.

3. Brainstorm Growth Levers

Generate ideas across acquisition, activation, retention, and referral, considering product, marketing, and partnership strategies.

4. Prioritize Initiatives

Evaluate ideas using a framework like RICE (Reach, Impact, Confidence, Effort) to focus on high-impact, feasible actions.

5. Define Measurement and Iteration Plan

Outline key metrics (e.g., CAC, LTV, retention rate) and a plan to test, learn, and iterate on chosen initiatives.

Key Points to Mention

  • Two-sided marketplace dynamics: balancing user growth with restaurant supply and delivery partner capacity.
  • Leveraging Uber's ecosystem: cross-promotion with Uber rides, Uber Pass, and data synergies.
  • Localized strategies: tailoring offerings to different markets based on cuisine preferences, competition, and regulations.
  • Retention and engagement: increasing order frequency through personalization, loyalty programs, and subscription models.
  • Partnerships and promotions: collaborating with restaurants, influencers, and corporate programs to acquire users.
  • Unit economics: ensuring growth initiatives are sustainable and contribute to profitability.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.