My first instinct was to go straight to health and wellness use cases, which in hindsight felt a bit predictable.
Start by clarifying the goal and constraints, then segment the 50+ audience to identify a high-value use case that leverages AR/VR's unique strengths. Develop a product concept with clear value proposition, prioritize features, and define success metrics while addressing adoption barriers like comfort, accessibility, and privacy.
Pro tip: Show empathy by acknowledging that many in this demographic are not digital natives and may have concerns about looking foolish or being overwhelmed; design for confidence and gradual onboarding. Also, tie your solution to Meta's mission of connecting people and its existing hardware roadmap (e.g., Quest) to demonstrate strategic fit.
Ask clarifying questions about the product scope (e.g., AR vs. VR, standalone vs. companion) and business goals. Segment the 50+ audience by tech-savviness, health status, and interests to find a beachhead segment.
Brainstorm key challenges and unmet needs for the target segment, such as social isolation, health management, lifelong learning, or accessibility. Prioritize a problem that AR/VR can uniquely solve better than existing solutions.
Craft a concise product concept that addresses the chosen problem, highlighting how AR/VR enhances the experience (e.g., immersive social presence, hands-free guidance). Ensure it aligns with Meta's strengths and mission.
List potential features and prioritize using a framework like RICE or MoSCoW, focusing on must-haves for launch. Consider usability factors like large text, voice control, and comfort to reduce friction.
Propose metrics (e.g., engagement, retention, satisfaction) and outline a go-to-market strategy that addresses adoption barriers through education, partnerships, and community building.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.