Meta·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior

May 2026

Summary

Meta PM interview with a product design question about building an app for people new to a city who need to find doctors. Pretty open-ended, which I wasn't fully prepared for.

Questions Asked (1)

Design an app that helps people who have recently moved to a new city find doctors.

Product Sense & IdeationProduct StrategyAdaptability & Ambiguity

Author's notes

I jumped straight into features and had to backtrack when they asked me who exactly I was designing for.

Create a free account to read the full note

AI HintsAI Generated

Suggested Approach

Start by clarifying the target user and the specific pain points of finding a doctor after moving, then define success metrics and prioritize features using a framework like RICE. Structure your answer around user needs, product vision, MVP, and iteration, while showing awareness of Meta's ecosystem and potential trade-offs.

Pro tip: Anchor your solution in Meta's strengths—social graph, groups, and local content—to create a differentiated product, and explicitly discuss how you'd handle cold-start and trust issues, which are critical for a new-city doctor finder.

1. Clarify the Problem and User

Ask clarifying questions to define the target user (e.g., young professionals, families, chronic condition patients) and their key pain points: lack of local knowledge, insurance compatibility, trust, and urgency.

2. Define Goals and Success Metrics

Establish product goals such as reducing time to find a suitable doctor, increasing user confidence, and driving retention. Propose metrics like time-to-first-appointment, user satisfaction, and repeat usage.

3. Brainstorm and Prioritize Features

Generate a broad set of features (e.g., insurance filter, reviews, social recommendations, appointment booking) and prioritize using a framework like RICE or MoSCoW, focusing on MVP.

4. Design the MVP and User Flow

Outline the core user journey: onboarding (location, insurance, preferences), search and discovery, doctor profiles, and booking. Leverage Meta's social graph for trusted recommendations.

5. Address Risks and Iterate

Identify potential challenges (data privacy, cold-start, misinformation) and propose mitigation strategies. Define a roadmap for testing, learning, and scaling.

Key Points to Mention

Leverage Meta's social graph and local Groups for trusted recommendations and community insights.
Address the cold-start problem by integrating with existing healthcare databases and incentivizing early reviews.
Prioritize features based on user impact and effort, and clearly define an MVP.
Consider privacy and trust: how to handle sensitive health data and verify doctor credentials.
Define success metrics that align with both user value and Meta's business goals (e.g., engagement, retention).
Show adaptability by discussing how the product might evolve for different user segments or international markets.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.