Choose a travel-adjacent problem that leverages Kayak's strengths (e.g., trip planning, price alerts, or itinerary management) and structure your answer around a clear user problem, a focused MVP, and measurable outcomes. Spend the first 5 minutes framing the problem and target user, then allocate time to sketch a simple screen flow and discuss trade-offs and technical feasibility.
Pro tip: Anchor your design in a specific, high-frequency pain point for Kayak's core users (e.g., managing flight changes or coordinating group travel) and explicitly tie success metrics to Kayak's business model (e.g., conversion to booking or ancillary revenue).
Clearly state the problem, who experiences it, and why it matters to Kayak. Use a persona and a user story to make it concrete.
Map the primary user journey from trigger to outcome, then prioritize 2-3 must-have features for the MVP. Explicitly state what is out of scope.
Draw a low-fidelity wireframe of the key screens, showing the flow and main UI elements. Keep it simple and focus on clarity over aesthetics.
Propose 2-3 success metrics (e.g., conversion rate, retention) and discuss key trade-offs (e.g., scope vs. speed, personalization vs. privacy).
Mention high-level technical needs such as data integration (e.g., flight APIs), scalability, and potential dependencies for launch.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.