I jumped straight to engagement metrics and said something like watch time, retention rate, and content completion rate.
Start by clarifying the dashboard's purpose and audience—likely for a product team tracking Netflix's health—then select metrics that cover acquisition, engagement, and retention. Choose metrics that are actionable, aligned with Netflix's business model, and provide a balanced view of growth and user satisfaction.
Pro tip: Tie each metric to a key business question (e.g., 'Are we acquiring the right users?', 'Are they finding value?', 'Do they stick around?') and mention how you'd segment them (e.g., by plan, region, or content type) to make the dashboard actionable.
Ask clarifying questions to understand who will use the dashboard and what decisions it should inform. For example, is it for executives monitoring overall health or for product managers optimizing features?
Establish criteria for selecting metrics: they should be actionable, aligned with business goals, and cover different stages of the user lifecycle. Avoid vanity metrics.
Choose metrics that together provide a holistic view: one for acquisition (e.g., subscriber growth rate), one for engagement (e.g., average viewing hours per user), and one for retention (e.g., churn rate).
Explain why each metric is critical, how they interconnect, and how they would be visualized or segmented on the dashboard. Mention potential trade-offs or leading vs. lagging indicators.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.