I went straight to retention and re-engagement because acquisition felt too obvious, but looking back I probably should have structured it more before diving in.
Start by clarifying the metric definition and segmenting DAU into new, resurrected, and retained users. Then propose strategies for each segment, prioritizing based on impact and feasibility, and tie them to Facebook's core value propositions.
Pro tip: Show product sense by considering trade-offs between engagement and user well-being, and reference Meta's existing products like Reels or Groups to demonstrate company knowledge.
Define DAU precisely: a user who logs in and performs a meaningful action. Break it down into new, resurrected, and retained users to structure your analysis.
Identify which segment has the highest potential impact (e.g., resurrected users may be easier to win back than acquiring new ones). Consider Facebook's scale and maturity.
For each priority segment, brainstorm features or initiatives. For new users: simplify onboarding; for resurrected: personalized notifications; for retained: enhance core experiences like Groups or Reels.
Assess each strategy on impact (potential DAU lift), effort (engineering complexity), and alignment with company goals. Use a 2x2 matrix to prioritize.
Propose metrics to measure success, such as DAU/MAU ratio, retention rate, or frequency of sessions. Suggest A/B testing to validate.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.