I went straight for booking conversion and blanked on the awareness/discovery side for longer than I'd like to admit.
Start by clarifying the purpose of Airbnb's homepage—whether it's primarily for inspiration, search, or conversion—and then define metrics across the full user journey. Structure your answer around a metric framework like HEART or AARRR, ensuring you cover both business and user-centric outcomes.
Pro tip: Tie every metric back to a specific user behavior or business goal, and mention how you'd prioritize them (e.g., leading vs. lagging indicators) to show strategic thinking.
Ask clarifying questions to understand the homepage's primary objective (e.g., drive bookings, inspire exploration, or acquire new users) and the target audience.
Outline the key stages a user goes through on the homepage: landing, engagement, search, and conversion. Identify where the homepage directly influences each stage.
Choose a framework like HEART (Happiness, Engagement, Adoption, Retention, Task Success) or AARRR (Acquisition, Activation, Retention, Referral, Revenue) to ensure comprehensive coverage.
For each category, propose 1-2 concrete metrics (e.g., search initiation rate, booking conversion rate, bounce rate) and explain how they relate to homepage success.
Prioritize metrics based on business impact and feasibility, and discuss how they ladder up to company-level goals like revenue or growth.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.