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Zillow·Product Manager·Onsite - Product Sense / Strategy·Intermediate

Intermediate
Jun 2026

Summary

Zillow product interview with a classic design question that sounds simple but pulls you in a few different directions at once. Not a lot of context given about the role or outcome.

Questions Asked (1)

Q1

How would you improve the airline boarding experience?

Product Sense & IdeationAdaptability & Ambiguity
Author's notes

I went straight to the obvious stuff, zones, boarding order, overhead bin space, and then realized I was just listing complaints instead of actually structuring a product answer.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal and scope of the boarding experience, then structure your answer around a user-centric framework that identifies pain points, generates solutions, and prioritizes based on impact and feasibility. Emphasize how you would measure success and iterate, showing adaptability to constraints and ambiguity.

Pro tip: Acknowledge that boarding is a complex system with multiple stakeholders (airlines, passengers, airport staff) and that solutions must balance efficiency with customer satisfaction. Show that you can think holistically and prioritize improvements that are scalable and cost-effective.

1. Clarify Goals and Scope

Ask clarifying questions to understand what 'improve' means (e.g., reduce boarding time, enhance passenger experience, increase operational efficiency) and which segment of the boarding process to focus on (e.g., domestic vs. international, economy vs. first class).

2. Identify User Pain Points

Map the current boarding journey and identify key pain points for passengers (e.g., confusion, crowding, stress) and airlines (e.g., delays, cost). Use data or anecdotes to prioritize the most critical issues.

3. Generate and Evaluate Solutions

Brainstorm potential improvements (e.g., technology, process changes, communication) and evaluate them against criteria like impact, feasibility, and cost. Consider both quick wins and long-term innovations.

4. Prioritize and Define Metrics

Select the most promising solution(s) based on impact/effort analysis. Define success metrics (e.g., boarding time, customer satisfaction scores, on-time departure rate) and outline how you would test and iterate.

5. Address Risks and Stakeholder Alignment

Consider potential challenges (e.g., regulatory constraints, union rules, technology adoption) and how to gain buy-in from stakeholders. Show adaptability by discussing contingency plans.

Key Points to Mention

  • User research and empathy: understanding the emotional and practical needs of different passenger types (e.g., families, business travelers, elderly).
  • Technology enablers: mobile apps for real-time updates, biometric boarding, digital signage, and AI for crowd management.
  • Process optimization: zone boarding, back-to-front vs. random boarding, pre-boarding for priority groups, and reducing gate congestion.
  • Stakeholder collaboration: working with airlines, airport authorities, and ground staff to implement changes.
  • Metrics and iteration: using A/B testing, KPIs like boarding time and NPS, and continuous improvement cycles.
  • Adaptability: considering constraints like budget, regulations, and varying airport infrastructures, and proposing scalable solutions.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.