Classic product sense question but it has more surface area than it looks.
Start by clarifying the goal of the Oculus homepage—whether it's to drive hardware sales, increase app engagement, or onboard new users—and then segment users to tailor improvements. Structure your answer by identifying key user problems, proposing prioritized solutions, and defining success metrics, while tying everything back to Meta's business objectives.
Pro tip: Show that you understand the Oculus ecosystem beyond the homepage—consider how changes impact the Quest store, social features, and content discovery. Also, mention A/B testing and iterative design to demonstrate a data-driven, user-centric approach.
Ask clarifying questions to understand the primary objective (e.g., increase hardware sales, app downloads, or daily active users) and the key metrics that define success.
Break down the audience into segments (e.g., new visitors, existing Quest owners, PC VR users) and identify their unique needs and pain points on the homepage.
Evaluate the current homepage's strengths and weaknesses based on heuristics, user feedback, and data (e.g., bounce rate, conversion funnel) to pinpoint areas for improvement.
Brainstorm and prioritize improvements using a framework like RICE or impact/effort, focusing on high-impact changes such as personalized content, clearer CTAs, or streamlined navigation.
Outline how you would measure the impact of each change (e.g., A/B tests, user testing) and iterate based on results, ensuring alignment with business goals.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.