I went straight for engagement metrics and kind of lost the thread.
Start by clarifying the goal of Facebook Live (e.g., increase engagement, time spent, or creator adoption) and the target users (viewers vs. broadcasters). Then define a North Star metric and supporting metrics across the user journey, considering both quantity and quality of interactions. Finally, discuss trade-offs and potential counter-metrics to ensure a balanced view of success.
Pro tip: Tie your metrics to Facebook's overall mission of bringing people closer together and to business goals like increasing time spent or ad revenue. Also, segment metrics by user type (creators vs. viewers) and content type (e.g., public figures vs. friends) to show nuanced thinking.
Ask clarifying questions to understand the primary objective of Facebook Live (e.g., drive engagement, grow creator base, increase time spent) and the target user segments. This ensures your metrics align with business priorities.
Choose a single North Star metric that best captures the core value of Facebook Live, such as 'Daily Active Viewers' or 'Total Watch Time'. Explain why it reflects success.
Break down the user journey (acquisition, activation, engagement, retention, monetization) and list key metrics for each stage, such as number of broadcasts, average concurrent viewers, chat messages per stream, and retention rate.
Include metrics that measure quality of engagement (e.g., meaningful comments, shares) and counter-metrics to guard against negative side effects (e.g., drop in overall News Feed engagement, user complaints).
Prioritize the most important metrics based on goals and feasibility, and summarize how you would track them over time to evaluate success.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.