I spent the first few minutes just listing features and the interviewer kind of waited patiently until I stopped.
Start by clarifying the goal and scope, then segment the market and identify underserved user needs. Propose a differentiated product strategy that leverages Google's strengths, and outline a viable monetization model with a clear go-to-market plan.
Pro tip: Emphasize how you would leverage Google's ecosystem (Search, Maps, YouTube, Android) to create a seamless discovery-to-purchase experience, but also acknowledge potential antitrust concerns and propose safeguards.
Ask clarifying questions to understand the objective: Is this a greenfield product? What's the target market? Are we focusing on a specific region or event type? This ensures alignment with interviewer expectations.
Break down the market into key stakeholders: event-goers, artists/promoters, and venues. Identify pain points such as high fees, poor user experience, scalping, and lack of transparency.
Propose a product vision that addresses pain points, e.g., a fair, transparent, and fan-centric platform. Differentiate by leveraging Google's AI for personalized recommendations, dynamic pricing, and fraud prevention.
Outline revenue streams: service fees, premium features, advertising, or partnerships. Plan GTM: start with a niche (e.g., indie concerts) to build trust, then scale. Leverage Google's distribution channels.
Anticipate challenges: antitrust, artist adoption, and competition. Define success metrics: market share, user acquisition, NPS, and take rate.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.