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rippling·Software Engineer·Onsite - System Design / Architecture·Senior

SeniorPrefer not to say
Apr 2026

Summary

System design round at Rippling for a software engineer role. The whole thing was basically one big question about building a social news feed, and it went deeper than I expected, covering write paths, read paths, caching, media delivery, the works.

Questions Asked (5)

Q1

Design a personalized, time-ordered social news feed system that shows each user posts from people they follow. Cover post creation, follow/unfollow, feed fetching, and basic ranking, at a scale of hundreds of millions of users with some accounts having millions of followers.

System DesignTechnical Trade-offsData Modeling
Author's notes

This is a big one and I felt the scope creep pretty fast.

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AI HintsAI Generated

Suggested Approach

Start by clarifying functional and non-functional requirements, then estimate scale (hundreds of millions of users, millions of followers). Propose a hybrid feed generation strategy (push for normal users, pull for celebrities) with a ranking layer, and discuss trade-offs in data storage, caching, and consistency.

Pro tip: Explicitly call out the celebrity problem and propose a hybrid push-pull model; this shows you understand real-world trade-offs at scale. Also, mention that ranking should be pluggable and initially simple (e.g., reverse chronological with basic signals) to allow iteration.

1. Clarify Requirements and Scale

Ask about feed content (text, media), ranking factors (recency, engagement), latency requirements, and consistency needs. Estimate QPS, storage, and fan-out rates based on user and follower counts.

2. Design Data Models and Storage

Define schemas for users, posts, follows, and feeds. Choose appropriate databases: e.g., graph DB for social graph, wide-column store for posts and feeds, and cache for hot data.

3. Design Core APIs and Services

Specify endpoints for post creation, follow/unfollow, and feed fetching. Outline service responsibilities: post service, graph service, feed service, and ranking service.

4. Choose Feed Generation Strategy

Decide between push (fan-out on write), pull (fan-out on read), or hybrid. For celebrities, use pull to avoid write amplification; for normal users, push to enable fast reads.

5. Implement Ranking and Handle Trade-offs

Describe a simple ranking algorithm (e.g., reverse chronological with basic weights) and how to integrate it. Discuss trade-offs: latency vs. freshness, storage vs. compute, and consistency vs. availability.

Key Points to Mention

  • Hybrid push-pull model to handle celebrities with millions of followers
  • Use of caching (e.g., Redis) for feed and social graph to reduce latency
  • Sharding and partitioning strategies for scalability (e.g., by user ID)
  • Eventual consistency and asynchronous processing (e.g., message queues) for feed updates
  • Ranking as a separate service with pluggable algorithms, starting simple
  • Monitoring and metrics for feed latency, fan-out rates, and system health

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q2

Walk through the write path end-to-end when a user creates a post, including how the post gets distributed to followers' feeds.

System DesignTechnical Trade-offs
Author's notes

Pretty straightforward to sketch out but the follow-up about async fanout queues tripped me up a little.

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AI HintsAI Generated

Suggested Approach

Start by clarifying requirements and scale (e.g., number of users, read/write ratio, latency expectations). Then walk through the write path step-by-step: client request, API gateway, post service, storage, and feed distribution. Finally, discuss trade-offs between fan-out on write vs. read, and how you'd handle hot users and consistency.

Pro tip: Proactively mention the hybrid approach: fan-out on write for most users, but fan-out on read for celebrities to avoid write amplification. This shows you understand real-world trade-offs and scalability.

1. Clarify Requirements and Scale

Ask about expected scale (DAU, posts per second), read/write ratio, latency requirements, and consistency needs. This sets the stage for design decisions.

2. Outline the Write Path

Describe the flow: client sends POST request to API gateway, which routes to post service. Post service validates, stores post in database (e.g., posts table), and returns success to user.

3. Feed Distribution Strategy

Explain how the post reaches followers: either fan-out on write (push to followers' feed caches) or fan-out on read (pull from followed users at read time). Discuss trade-offs.

4. Handle Edge Cases and Scalability

Address hot users (celebrities) with hybrid approach, use message queues for asynchronous fan-out, and ensure idempotency and retries for reliability.

5. Summarize Trade-offs and Choices

Conclude with key trade-offs: latency vs. consistency, write amplification vs. read latency, and how your design meets the requirements.

Key Points to Mention

  • Fan-out on write vs. fan-out on read and their trade-offs
  • Use of message queues (e.g., Kafka) for asynchronous processing
  • Caching strategies for feeds (e.g., Redis) and cache invalidation
  • Database choices: SQL vs. NoSQL for posts and social graph
  • Handling hot users/celebrities with hybrid fan-out
  • Idempotency and exactly-once processing for reliability

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q3

Walk through the read path when a user loads their home feed, including how you achieve low latency around 200ms.

System DesignTechnical Trade-offs
Author's notes

I talked about reading from a precomputed Redis sorted set keyed by user ID, fetching the top N post IDs, then doing a batch lookup against a post metadata cache.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the scope and assumptions (e.g., feed size, user scale, read/write ratio, consistency requirements) to show you think before designing. Then walk through the read path step-by-step, from client request to response, highlighting key components and optimizations. Finally, explain how you achieve ~200ms latency by combining caching, precomputation, parallelization, and efficient data access patterns.

Pro tip: Quantify the latency budget: break down the 200ms into network, compute, and storage components, and show how each optimization fits within that budget. This demonstrates a performance-driven mindset and helps you prioritize trade-offs.

1. Clarify Requirements and Assumptions

Ask about feed size, user scale, read/write ratio, consistency needs, and latency target. State assumptions to frame the design.

2. High-Level Read Path Overview

Describe the flow: client request → API gateway → feed service → data stores (cache, DB) → response. Mention key components like load balancers, CDN, and service discovery.

3. Detailed Component Walkthrough

Explain each step: authentication, fetching user graph, retrieving feed items (precomputed or on-the-fly), ranking, filtering, and assembling the response. Highlight data stores and their roles.

4. Latency Optimization Techniques

Detail how you achieve ~200ms: caching (Redis, CDN), precomputation (fan-out on write), parallel fetching, pagination, compression, and efficient serialization.

5. Trade-offs and Failure Handling

Discuss trade-offs (e.g., consistency vs. latency, precompute vs. on-demand) and how you handle failures (cache misses, timeouts, fallbacks).

Key Points to Mention

  • Caching strategies: multi-level cache (client, CDN, Redis) with appropriate TTLs and invalidation.
  • Precomputation: fan-out on write to materialize feeds for active users, reducing read-time work.
  • Parallelization: concurrent fetching of feed items and user data using async I/O or futures.
  • Data modeling: denormalization, wide-column stores (e.g., Cassandra) for fast lookups, and indexing.
  • Latency budget: breakdown of network, compute, and storage to ensure 200ms target is met.
  • Trade-offs: consistency vs. latency, cost of precomputation, and handling hot keys or celebrity problem.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q4

How would you handle media storage and delivery for posts that include images or videos?

System DesignAPI & Integrations
Author's notes

Answered this pretty quickly.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the scale and requirements (e.g., expected media volume, latency, cost constraints). Then propose a high-level architecture using object storage (e.g., S3) for media, a CDN for delivery, and a database for metadata. Discuss trade-offs and optimizations like image resizing, video transcoding, and caching.

Pro tip: Mention the importance of decoupling media processing from the main application flow using asynchronous workers and queues to ensure scalability and resilience. Also, highlight cost optimization strategies like lifecycle policies and tiered storage.

1. Clarify Requirements

Ask about scale (number of users, media size), latency expectations, budget, and any compliance needs. This shows you consider context before designing.

2. High-Level Architecture

Propose using object storage (e.g., AWS S3) for storing media, a CDN for global delivery, and a relational or NoSQL database for metadata. Explain how uploads and downloads flow.

3. Media Processing Pipeline

Describe asynchronous processing for resizing images, transcoding videos, and generating thumbnails. Use queues (e.g., SQS) and workers to handle tasks without blocking the main application.

4. Delivery and Caching

Explain how CDN caches media at edge locations, reducing latency and origin load. Discuss cache invalidation strategies and signed URLs for secure access.

5. Scalability and Cost Optimization

Mention auto-scaling for processing workers, lifecycle policies to move old media to cheaper storage, and using compression to reduce bandwidth costs.

Key Points to Mention

  • Object storage (e.g., S3) for durability and scalability
  • CDN for low-latency global delivery
  • Asynchronous processing with queues and workers
  • Image resizing and video transcoding for multiple devices
  • Metadata storage and indexing for efficient retrieval
  • Security: signed URLs, access controls, and encryption

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q5

How would you incorporate ranking signals into the feed rather than serving it in pure reverse chronological order?

System DesignProduct Sense & IdeationTechnical Trade-offs
Author's notes

I blanked for a second here because I'd been thinking purely about the plumbing and ranking felt like a different domain.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the product goals and user needs for the feed, then propose a ranking system that balances relevance, engagement, and freshness. Outline a concrete architecture with offline training, online serving, and feedback loops, and discuss trade-offs like latency, complexity, and potential biases.

Pro tip: Emphasize the importance of a fallback to reverse chronological order for new users or when signals are sparse, and highlight how you'd measure success through A/B testing and guardrail metrics.

1. Clarify goals and constraints

Ask about the feed's purpose, target users, and business objectives (e.g., engagement, retention). Identify constraints like latency, infrastructure, and data availability.

2. Define ranking signals

List potential signals such as recency, user interactions (clicks, likes), content quality, author affinity, and diversity. Explain how each signal could be computed and weighted.

3. Design the system architecture

Propose a two-stage system: candidate generation (e.g., from follow graph, trending) and ranking (e.g., machine learning model). Describe offline training and online serving with low latency.

4. Address trade-offs and challenges

Discuss trade-offs: relevance vs. freshness, personalization vs. diversity, and complexity vs. maintainability. Mention cold-start, feedback loops, and bias mitigation.

5. Measure and iterate

Define metrics (e.g., CTR, time spent, retention) and propose A/B testing. Include guardrail metrics to prevent negative effects and plan for continuous improvement.

Key Points to Mention

  • Use a machine learning model (e.g., gradient boosted trees or neural networks) to combine signals into a ranking score.
  • Incorporate real-time signals (e.g., recent clicks) to adapt to user behavior quickly.
  • Ensure diversity in the feed to avoid filter bubbles and content monotony.
  • Implement a fallback to reverse chronological order for new users or when signals are insufficient.
  • Consider infrastructure costs and latency budgets, using caching and precomputation.
  • Leverage A/B testing with guardrail metrics to validate improvements and detect regressions.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.